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The ARMAD Demeanor Code was created in the first place as an instrument of good practice and organized as a reference to the law’s structure. ARMAD members will act according to the standards of the Demeanor Code but according to the national laws and rules, in the same time.

Armad is directly or indirectly representing direct marketing practitioners, with the purpose of building a demeanor code for personal data processing. In this section, you can read all the articles of law in the direct marketing field.